Sweeply

Sweeply started as a housekeeping app and grew into a full hotel operations platform. 14islands was brought in for strategy and design to build a website that matches its story.

Working from art direction and content workshops with the Sweeply team, we shaped a single narrative and carried it through the refreshed site in three languages.

The visual style plays off Sweeply's idea that great hospitality is a team sport: warm and human, around a sharp product.

“We came to 14islands for a brand update and a new website. Sweeply had matured faster than the way we were presenting ourselves, and we needed both to reflect the company we had become. They rebuilt our positioning, tone of voice and personas from the ground up, then translated all of it into a site that matches the ambition of the product. Structured, fast and deeply collaborative throughout. For any company that has outgrown its own brand, 14islands is the partner to call.”

Thorhildur Edda Gunnarsdottir, CEO at Sweeply