Industry
Business Solutions
Industry
Business Solutions
Optise
Turning web analytics into decisions. We gave Optise a brand and product that moves marketers from insight to action.
Optise approached 14islands with a vision to make web analytics understandable for marketers who don’t want to wrestle with complex dashboards. We shaped a new brand identity that is bold and direct, with a playful tone that echoes the joy and ease of the experience.
The product's design centers on AI-powered simplicity, putting insights at the forefront. A single score shows progress, bite-sized summaries explain performance, and a task system turns recommendations into action. With AI taking care of the heavy lifting, the product lets users focus on making smarter decisions backed by data.
Testimonial
Testimonial
“I loved working with 14islands. These people are genuine artists. They gave us a brand that truly pops and a product experience that makes complicated information feel simple and intuitive. It all feels like us, and I couldn't be happier with how it turned out.”
Ómar Thor Ómarsson, CEO at Optise
